*GFX
this is a case study of a modular gfx package we created for the Netflix digital-only series “Mood Board.”
The series was slated as a behind-the-scenes look at the early stages of ideation for what would eventually become Netflix series. We worked closely with the client to customize our GFX to the desired style and vibe, starting with a series of images based on their proposal. We landed on a DYI and WIP feel, something handmade and aspirational / inspirational in the style of a mood board. wThis quickly became the working title of the series. We drew on contact sheets, film negatives, and analogue technologies that give expression to creativity in the early stages of the process.
having found our footing with the style, we began creating the GFX package to match.
Following the mood board aesthetic, we landed on magazine cut-out letters, scotch tape, hand drawn arrows and ellipses. Paired with the subsequent interviews with the stars and creators of the respective shows, we’d ensured that form and functioned worked together to create a whole greater than the sum of its parts. Netflix was so happy with the process and result that we paired together again to create a GFX template for their digital series “How I Got to Netflix.”
